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BANFF BISON STORYTELLING (2016-19)

In 2017, Parks Canada started a conservation initiative to return wild bison to Banff National Park after they were missing from the landscape for over a century. 

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As the Communications Lead for the project,  I developed all outward-facing products to share this landmark project with the world. From a strong presence across social platforms to Parks Canada's first-ever blog, virtual programming, media coverage, and an ever-growing YouTube playlist; the bison communication portfolio has reached over 115 million people worldwide.